Massage Therapy is Growing and Gaining Popularity
The field of massage therapy is growing faster than ever before:
As physical and mental wellness become increasing priorities among the aging U.S. population, more and more people are pursuing the therapeutic benefits of massage therapy. There is a wide array of notable statistics to document this upward trend:
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U.S. consumers spend between $4 and $6 billion annually on visits to massage therapists. 1 -
Since 1997, the number of adult Americans who have been treated by a massage therapist has jumped from 8% to 22%. 1,2 -
90% of adults now believe that massage can be beneficial to health. 2 -
14% of Fortune 200 companies offer massage as part of their employee benefit programs. 1
Clinical massage therapy has become an integral part of the healthcare community:
A growing number of medical practices now recognize the healing benefits of clinical massage therapy. What was once dismissed as a second-tier, "alternative" treatment is now regarded as a vital part of treatment programs at many hospitals, rehabilitation centers, and athletic training facilities.3
1. American Massage Therapy Association, Demand for Massage Therapy - Use and Acceptance Increasing, 2002, available at www.amtamassage.org/pdf/02demanddraft2.pdf
2. American Massage Therapy Association, 2005 Massage Therapy Consumer Survey Fact Sheet, available at www.amtamassage.org/pdf/05consurvey.pdf
3. Interview with Michael Jones, Clinical Massage Therapist, Gottlieb Health and Fitness Center, June 17, 2005. /
4. American Massage Therapy Association, 2004 Massage Therapy Consumer Survey Fact Sheet, available at www.amtamassage.org/pdf/04survey.pdf
5. American Massage Therapy Association, 2003 Massage Therapy Consumer Survey Fact Sheet, available at www.amtamassage.org/pdf/03consurvey.pdf
6. Milivojevic, JoAnn, "Massage and Pain Relief", Massage Therapy Journal, Spring 2004, pp.46-53,available at www.amtamassage.org/journal/spring04_journal/MassageAndPainRelief.pdf
7. Opening of National Center for Complementary and Alternative Medicine, details at www.nccam.nih.gov/about/aboutnccam
8. White House Commission on Complementary and Alternative Medicine Policy, Final Report, March 2002, ISBN 0-16-051476-2. The Final Report can be purchased by visiting www.whccamp.hhs.gov/finalreport.html .Description: NIH Publication 03-5411.